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Banks Use Digital Strategy to Develop Relationship Primacy
PricewaterhouseCoopers LLP published a paper “The New Digital Tipping Point” in late 2011. The report can be found here, and a blog post written by Chris Skinner providing insight to the post is worth...
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Amber Case Redefines Location Based Marketing
Fresh from South by Southwest, I read a fascinating profile of self-proclaimed Cyborg Anthropologist Amber Case where she outlined a compelling vision for the future of location based marketing. Case...
View ArticleNote to Marketers: Remember your Grandmother
The latest viral internet storm caught my attention, but not for the reasons 85-year-old grandmother Marilyn Hagerty is making the rounds of morning network news shows. The story, in case you missed...
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Social Loyalty Takes a Big Step Forward
Our study of Millennials began about 6 years ago and evolved to recognize a broader group of technology savvy and constantly connected consumers known as Consumer 2.0. As social media grew from a...
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One Big Reason Why Game Theory will Drive Customer Loyalty
If you’re following the gamification industry, you probably know that Badgeville, BigDoor, and Bunchball are the three leading players at the moment. Each company is positioning itself with a unique...
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Welcome to Badgeville
Publishing Loyalty Truth since 2005, I’ve been attentive to maintaining the blog as a truly unique industry source of independent and unbiased insights on customer strategy and loyalty marketing. That...
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Loyalty and the Power of Habit
Customer loyalty is fleeting, maybe unattainable as some define it. Though we float the “big idea” in our our strategy-focused PowerPoint slides, the best in the business will admit to the real goal....
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SoLoMo is SO Confusing for Merchants
On Memorial Day, I went for an ocean swim. There were about 20 who turned up to splash around as the South Florida triathlon season gets into full swing. If you live around the ocean, you know how...
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KiiP Rewards Gamers in Real Time
The Cannes Lions International Festival of Creativity is the “world’s biggest celebration of creativity in communications” and is a global meeting of advertising professionals and the advertisers they...
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How Local Business Uses Social Media
I have maintained a theory for some time that social media and digital marketing tools in general could be a great equalizer in the battle between local retailers and their national competitors. After...
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A Tale of Digital Showrooming
Showrooming is a hot topic these days. In a 2012 white paper I co-authored with Rick Ferguson, VP Knowledge Development AIMIA, we defined the term this way: Showrooming is the activity “in which...
View ArticleBuilding a practical framework for Contextual Loyalty
Having context for something implies we have experienced something like it before. It is impossible to have context for a subject or person without prior experience. And, it is that prior experience...
View Article3 things you need to know to connect with Millennials
I’ve been interested in the emerging generation known as Generation Y or Millennials since I watched a 60 Minutes episode about them in 2005. Mark Johnson, Founder of Loyalty 360 and the Loyalty Expo,...
View ArticleThe trouble with Infographics
Terrapinn is a company that has taken a big stake in customer loyalty. They currently organize “Loyalty World” conferences in most of the world’s developed markets. They are also heavily promoting...
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Welcome to Badgeville
Publishing Loyalty Truth since 2005, I’ve been attentive to maintaining the blog as a truly unique industry source of independent and unbiased insights on customer strategy and loyalty marketing. That...
View ArticleClik here to view.
Loyalty and the Power of Habit
Customer loyalty is fleeting, maybe unattainable as some define it. Though we float the “big idea” in our our strategy-focused PowerPoint slides, the best in the business will admit to the real goal....
View ArticleClik here to view.
SoLoMo is SO Confusing for Merchants
On Memorial Day, I went for an ocean swim. There were about 20 who turned up to splash around as the South Florida triathlon season gets into full swing. If you live around the ocean, you know how...
View ArticleClik here to view.
KiiP Rewards Gamers in Real Time
The Cannes Lions International Festival of Creativity is the “world’s biggest celebration of creativity in communications” and is a global meeting of advertising professionals and the advertisers they...
View ArticleClik here to view.
How Local Business Uses Social Media
I have maintained a theory for some time that social media and digital marketing tools in general could be a great equalizer in the battle between local retailers and their national competitors. After...
View ArticleClik here to view.
A Tale of Digital Showrooming
Showrooming is a hot topic these days. In a 2012 white paper I co-authored with Rick Ferguson, VP Knowledge Development AIMIA, we defined the term this way: Showrooming is the activity “in which...
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