One Big Reason Why Game Theory will Drive Customer Loyalty
If you’re following the gamification industry, you probably know that Badgeville, BigDoor, and Bunchball are the three leading players at the moment. Each company is positioning itself with a unique...
View ArticleWelcome to Badgeville
Publishing Loyalty Truth since 2005, I’ve been attentive to maintaining the blog as a truly unique industry source of independent and unbiased insights on customer strategy and loyalty marketing. That...
View ArticleLoyalty and the Power of Habit
Customer loyalty is fleeting, maybe unattainable as some define it. Though we float the “big idea” in our our strategy-focused PowerPoint slides, the best in the business will admit to the real goal....
View ArticleSoLoMo is SO Confusing for Merchants
On Memorial Day, I went for an ocean swim. There were about 20 who turned up to splash around as the South Florida triathlon season gets into full swing. If you live around the ocean, you know how...
View ArticleKiiP Rewards Gamers in Real Time
The Cannes Lions International Festival of Creativity is the “world’s biggest celebration of creativity in communications” and is a global meeting of advertising professionals and the advertisers they...
View ArticleHow Local Business Uses Social Media
I have maintained a theory for some time that social media and digital marketing tools in general could be a great equalizer in the battle between local retailers and their national competitors. After...
View ArticleA Tale of Digital Showrooming
Showrooming is a hot topic these days. In a 2012 white paper I co-authored with Rick Ferguson, VP Knowledge Development AIMIA, we defined the term this way: Showrooming is the activity “in which...
View ArticleBuilding a practical framework for Contextual Loyalty
Having context for something implies we have experienced something like it before. It is impossible to have context for a subject or person without prior experience. And, it is that prior experience...
View Article3 things you need to know to connect with Millennials
I’ve been interested in the emerging generation known as Generation Y or Millennials since I watched a 60 Minutes episode about them in 2005. Mark Johnson, Founder of Loyalty 360 and the Loyalty Expo,...
View ArticleThe trouble with Infographics
Terrapinn is a company that has taken a big stake in customer loyalty. They currently organize “Loyalty World” conferences in most of the world’s developed markets. They are also heavily promoting...
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